Every day I see a commercial, hear a radio spot, or visit a web site that asks me to “follow us on Twitter”, or “like our page” (read: Become a Fan). But they almost never tell me why I should do so. These days, its hard to ignore social media, and many businesses have jumped [...]
There are a lot of blogging options out there to choose from. Blogger is probably the most popular, and one of the easiest to get started with. I originally started on Blogger, but I was left wanting more in terms of features and expandability. It allows for nearly limitless customization of its appearance, but the [...]
Social Media is often tough to describe. Even as a professional in the field, it is hard to find an all-encompassing description that isn’t endlessly long. I like to direct people to the wikipedia definition of social media, because it itself is a form of social media, and who better to describe the phenomenon than [...]
As a young, recently graduated marketing professional, I get a lot of questions about twitter. What it is, what its for, what all the bustle is about. Considering the infinite number of ways that people use Twitter, I thought I would outline how and why I use twitter, to give you an idea of how [...]
Yesterday I made the journey down to Seattle for the monthly American Marketing Association (Puget Sound chapter) luncheon. The topic of this month’s event was “Mutually Beneficial Marketing: Why businesses and brands need a good purpose”, and the keynote speaker was Caroline Dettman, the managing director and executive vice presidentt of the Chicago Consumer Brands [...]
Jeff is a social media specialist and online marketing professional in Seattle, Washington. He currently works on a fast paced team specialized in social networking and search engine optimization.
He is passionate about building relationships and value for individuals and organizations through social technologies. You can connect with Jeff at any of the social networks below, or you can always read more here>>
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© 2010 Jeff Shearer
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