Jeff Shearer

For many small businesses, local search is becoming a crucial part of their online strategy. In one place, customers are able to learn about the services and products you offer, look up directions to your business, read reviews from other customers, and compare you with nearby competitors, all without even visiting your web site. If [...]

If you are a local business with a web site, there’s no doubt you want to optimize it to rank as highly as possible among your competitors. But what a lot of people forget about is their listing on Google Maps, that allows people to look up directions to your location, write reviews, or learn [...]