Tag Archives: Search Engine Optimization

How To Optimize a Google Local Listing – Local Search Basics Part II

For many small businesses, local search is becoming a crucial part of their online strategy. In one place, customers are able to learn about the services and products you offer, look up directions to your business, read reviews from other customers, and compare you with nearby competitors, all without even visiting your web site. If [...]

How to Claim a Google Local Listing – Local Search Basics Part I

If you are a local business with a web site, there’s no doubt you want to optimize it to rank as highly as possible among your competitors. But what a lot of people forget about is their listing on Google Maps, that allows people to look up directions to your location, write reviews, or learn [...]

A Firsthand Account of the Differences Between Bing and Google

I’ve submitted my domain to Google, Yahoo and Bing. I’ve already taken several simple steps to optimize my content for crawlers. And the results so far? For the keyword “jeff shearer”, I rank 36th on Google. Yahoo hasn’t indexed me yet, and Bing?

My Search Engine Optimization Tools Of Choice

Any good website is built with the user first in mind. Unfortunately, simply having a great and easily accessible site is not necessarily enough to rank #1 on search engines. The search algorithms are not perfect. Often the webmaster needs to do a bit of hand holding with the search engine and show it the [...]

My Summer Personal Branding Project

You might have noticed that I purchased a new domain, www.jeffrshearer.com. I recently decided to seriously claim my personal brand online after googling my name and finding most of my online presence had been relegated to page 2. This website is part of a larger project throughout this summer that I have designated as my [...]