Tag Archives: personal branding

A Firsthand Account of the Differences Between Bing and Google

I’ve submitted my domain to Google, Yahoo and Bing. I’ve already taken several simple steps to optimize my content for crawlers. And the results so far? For the keyword “jeff shearer”, I rank 36th on Google. Yahoo hasn’t indexed me yet, and Bing?

My Summer Personal Branding Project

You might have noticed that I purchased a new domain, www.jeffrshearer.com. I recently decided to seriously claim my personal brand online after googling my name and finding most of my online presence had been relegated to page 2. This website is part of a larger project throughout this summer that I have designated as my [...]

Twitter: Why should you use it?

As a young, recently graduated marketing professional, I get a lot of questions about twitter. What it is, what its for, what all the bustle is about. Considering the infinite number of ways that people use Twitter, I thought I would outline how and why I use twitter, to give you an idea of how [...]