Jeff Shearer

One of my classes this quarter is Sustainable Marketing, a fascinating course that explores ecological design, corporate social responsibility, and personal “green” practices. While the class is primarily composed of marketing majors, the instructor opened the course to industrial design majors as well. One of them is in my group, and he has added his [...]

What does your logo convey to the consumer? Is its representative of something bigger? Is this apparent to the consumer, or simply to the insider?  Your brand is your promise to the consumer, and your  logo is a signal of this. If consumers don’t notice, what is the point of over-complicating a logo with, for [...]