Jeff Shearer

I was reading an article yesterday morning in the Seattle Times about the recently announced search engine partnership between Microsoft and Yahoo. The writers made the claim that to win in the search world, continuous innovation is the name of the game. I agree with this statement. Google wouldn’t have the market share they have [...]

Yesterday I made the journey down to Seattle for the monthly American Marketing Association (Puget Sound chapter) luncheon. The topic of this month’s event was “Mutually Beneficial Marketing: Why businesses and brands need a good purpose”, and the keynote speaker was Caroline Dettman, the managing director and executive vice presidentt of the Chicago Consumer Brands [...]