Resume

Summary of Qualifications

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I am social media and online marketing specialist with a passion for technology.

  • Experience in building performance metrics for emerging media where none existed before.
  • A knack for engaging a community, not just managing one.
  • Strong written and speaking skills; A salesman at heart
  • Experienced in project coordination, and interfacing between technical, design, and leadership teams.
  • Superb client facing and account executive skills.

Experience

Social Media and Search Marketing Specialist | July 2009 – Present

Sesame Communications – http://www.sesamecommunications.com

As a social media specialist, I manage a new avenue for client interaction with their customers through web 2.0 technologies.

  • Social network development and management for clients across North America.
  • Search engine optimization (SEO) for social networks including: Keyword rich blog content, inbound link development, and search engine optimization for online video.
  • Online directory optimization for Google Local/Google Places Pages.
  • Tracking of social media ROI through web analytics tools and call tracking.
  • Communicate benefits and best practices in new technologies to clients, many of whom are inexperienced in digital media.
  • Collaborate with web designers, search engine optimization specialists and management to offer a whole product solution for clients.

Marketing Coordinator | June 2008 – July 2009

The Viking Union at Western Washington University – http://www.vu.wwu.edu

Coordinated all marketing efforts of WWU’s student union, including: market research, event planning and brand management.

  • Developed and implemented a strategic marketing plan for the Viking Union. read here>>
  • Developed a consistent brand identity through a rebranding project while communicating and collaborating with various other campus organizations.
  • Diversified marketing communications by developing and launching a new Internet and social media strategy
  • Promoted organization-wide use of metrics in strategic decision making.
  • Conducted a variety of market research activities including: survey design, focus group administration and data analysis.

Student Marketing Association President | June 2008 – July 2009

Marketing Department at Western Washington University
  • Managed the six members of the officer team, delegating responsibilities and coordinating activities.
  • Networked with a variety of business professionals to organize guest speakers and programming
  • Designed and conducted a research study to determine awareness and satisfaction levels among marketing students.

Professional Skills

Analytics and Measurement: Google Analytics Individual Qualified, Raven SEO Tools, SEOmoz Pro Tools, Marchex Call Tracking, Facebook and YouTube Insights.

Programs/Applications: Salesforce.com CRM, Microsoft Excel, SPSS, Photoshop CS4, Dreamweaver CS4 and Illustrator CS4.

Programming Languages: Intermediate knowledge of HTML and CSS. Working understanding of PHP and JavaScript.

Education

Western Washington University | 2005-2009

Bachelor of Arts- Business Administration, Marketing Concentration

2008-2009 Outstanding Graduate of the Finance and Marketing Department

Awards and Recognition

  • 2008-2009 Outstanding Graduate of the Finance & Marketing Department, Western Washington University
  • 2005 Clayton W. Griffin Award for Excellence in Marketing Education, Redmond High School
  • 1st Place, Creative Marketing Project, 2005 Washington DECA State Competition
  • 1st Place, Technical Sales, 2005 Washington DECA State Competition

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