Latest Articles

Updated: Tracking Embedded YouTube and Wistia Videos in Marketo

Update 5/26 – I’ve fixed a player dimensions issue with the Wistia embed script, and added the ability to track […]

Why I’m a B2B Company’s Least Favorite Prospect

I’m a B2B company’s least favorite kind of prospect. I ignore or unsubscribe from their emails (especially if I didn’t […]

15 Marketo Protips: Advice You Can Implement Today

Back in April I gave a presentation¬†at the 2014 Marketo Marketing Nation Summit focused on practical, easy-to-implement tips to make […]

Mailbox deferral

An Email Marketer’s Approach to Inbox Zero

I’ve had a few people ask me recently about how I manage my email inboxes for my personal and professional […]

Marketo tokens

{{my.Favorite Feature of Marketo}}

I’m amazed at how many people are using Marketo like a plain-jane email marketing tool. Maybe it’s just my nature […]