Jeff Shearer

I live on the eastside of Lake Washington, about 20 minutes drive away from downtown Seattle. After spending an evening at a good friend’s graduation party, I headed home, only to find nearly every route to the Bellevue/Redmond area blocked by road construction. Two separate road work projects, probably organized by different teams for different [...]

One of my marketing professors always encourages students to create work in their courses that they could use in their portfolio, work that they could present to a hiring manager as a reinforcement of their proficiency. To me, this encouragement always made sense. Why just write a marketing plan when I could implement one? Sure, [...]

As an assignment for my Sustainable Marketing class, we were asked to choose one of our frequently used personal care products and check the toxicity levels of its ingredients. The product I chose was my soft contact lens solution because I use it everyday near a pair of reasonably valuable organs. When looking at an [...]

Being a business major, I hear a lot about competitive advantages. Companies are always seeking them, trying to make them sustainable over the long term. Competitive advantages are so heavily discussed in business curriculum, but they are some interesting applications to individuals Competitive advantages stem from two areas: cost and differentiation. The former giving you [...]