Jeff Shearer

My results from the end of the quarter are much better than when I started this quarter. The overall consumption pattern has been reduced to 2.9 planets from 4.5, a 35% improvement. The breakdown of the footprint has shifted significantly from food as the primary contributor to services. The overall size of the pie in [...]

I read an interesting article on Springwise today about a company that has found a way to make a stronger, lighter, and more eco-friendly brick. EcoFaeBrick was trying to solve a waste issue in Indonesian farmland, and they concieved the idea of creating a brick out of cow dung. Interestingly enough, the dung bricks have [...]

Portugal’s leading oil and gas provider isn’t waiting around to find out. Galp Energia has recently launched an online service to help residents arrange carpools more efficiently. While not the first to develop such a service, the direct support from an oil supplier is, as the article puts it, unexpected. Whether it is a publicity [...]

I am not usually a fan of campus publications, but I happened across a copy of The Planet, WWU’s eco-friendly printed environmental quarterly magazine, ironically in a wastebin in my office at the Viking Union. I read a ton of electronics, video game, and marketing news sites and blogs, but since starting this class I [...]

It seems that car concepts come and go all of the time; magazines like Road and Track, Car and Driver, and others thrive on these prototype vehicles at trade shows, yet they never seem to see commercial production. I stumbled across a rather interesting vehicle concept with an interesting twist: the “c,mm,n” (pronounced “common”), a [...]

Yesterday I made the journey down to Seattle for the monthly American Marketing Association (Puget Sound chapter) luncheon. The topic of this month’s event was “Mutually Beneficial Marketing: Why businesses and brands need a good purpose”, and the keynote speaker was Caroline Dettman, the managing director and executive vice presidentt of the Chicago Consumer Brands [...]

As part of a class assignment, I was asked to complete an ecological footprint calculation here. Not surprisingly, as a typical US citizen, my consumption levels are much greater than average. This didn’t shock me in any way, especially given our discussion in class yesterday that cited similar numbers. While I was not particularly surprised [...]