Every day I see a commercial, hear a radio spot, or visit a web site that asks me to “follow us on Twitter”, or “like our page” (read: Become a Fan). But they almost never tell me why I should do so. These days, its hard to ignore social media, and many businesses have jumped [...]
Earlier today, Director of Programming for Xbox Live, Larry “Major Nelson” Hyrb asked his sizable twitter audience the following: What new features would you like to see in the Xbox LIVE Twitter or Facebook applications? I think we know…but tell us Months ago, Microsoft was first to take a step into the social networking space, [...]
Did you tune into YouTube on Sunday to catch U2 performing live form the Rose Bowl? If you did, you had some serious virtual company. The LA Times reports that Sunday’s show generated 10 million streams across 7 continents. The whole show was archived on YouTube Monday and has been viewed more than 1 million [...]
Great news! You can now you can post your updates from CoTweet to Facebook, LinkedIn, Yammer and dozens of other social networks. Ping.fm is now integrated with CoTweet so you can publish once through CoTweet and automatically send your updates across the real time web. You can set up a unique Ping.fm posting group or [...]
via mashable.com I must have missed the boat on MySpace during its heyday, but it certainly has lost relevance recently. The one thing I have always appreciated on MySpace is the music aspect. Perhaps this is just a sign that their intended size is no long realistic, and they should be refocusing on the needs [...]
To some, it can seem daunting to maintain a twitter profile. Hundreds of people to follow and a constant struggle to stay relevant to your existing followers while attracting new ones can make twitter feel like a lot of work sometimes. So some people might think me crazy to have multiple accounts. I recently started [...]
There are a lot of blogging options out there to choose from. Blogger is probably the most popular, and one of the easiest to get started with. I originally started on Blogger, but I was left wanting more in terms of features and expandability. It allows for nearly limitless customization of its appearance, but the [...]
Social Media is often tough to describe. Even as a professional in the field, it is hard to find an all-encompassing description that isn’t endlessly long. I like to direct people to the wikipedia definition of social media, because it itself is a form of social media, and who better to describe the phenomenon than [...]
As a young, recently graduated marketing professional, I get a lot of questions about twitter. What it is, what its for, what all the bustle is about. Considering the infinite number of ways that people use Twitter, I thought I would outline how and why I use twitter, to give you an idea of how [...]
Yesterday I made the journey down to Seattle for the monthly American Marketing Association (Puget Sound chapter) luncheon. The topic of this month’s event was “Mutually Beneficial Marketing: Why businesses and brands need a good purpose”, and the keynote speaker was Caroline Dettman, the managing director and executive vice presidentt of the Chicago Consumer Brands [...]
Jeff is a social media specialist and online marketing professional in Seattle, Washington. He currently works on a fast paced team specialized in social networking and search engine optimization.
He is passionate about building relationships and value for individuals and organizations through social technologies. You can connect with Jeff at any of the social networks below, or you can always read more here>>
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© 2010 Jeff Shearer
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