Jeff Shearer

The Nintendo Wii is a popular topic in my marketing classes. Nintendo looked at the videogame console industry, saw its competitors Sony and Microsoft battling over performance and graphics, and rather than joining the fray sought to take a different path altogether. They subsequently targeted non-consumption: casual gamers, older individuals and families while Sony and [...]

What does your logo convey to the consumer? Is its representative of something bigger? Is this apparent to the consumer, or simply to the insider?  Your brand is your promise to the consumer, and your  logo is a signal of this. If consumers don’t notice, what is the point of over-complicating a logo with, for [...]