Category: Marketing
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4 Marketing Lessons from The Martian
I’m a huge fan of survival stories – from the balloon-wrecked castaways of Jules Verne’s The Mysterious Island to 80′s legend and mullet-master Macgyver. I’m inspired by stories where creative solutions are found just by using the tools at hand–turning a cement mixer into a makeshift aircraft, or creating explosives from random items found in the…
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4 ways a one-to-one CRM sync aligns sales and marketing teams
One of the annoying “features” often pitched by marketing automation vendors is the ability to maintain a separate marketing and sales database. In other words, hold certain leads back from being synced from your marketing automation platform into your CRM. This sounds desirable on paper: The ability to hold leads back until they’re ready for the…
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Why I’m a B2B Company’s Least Favorite Prospect
I’m a B2B company’s least favorite kind of prospect. I ignore or unsubscribe from their emails (especially if I didn’t explicitly opt in ) I’m doubly likely to opt out if my information was clearly bought from a list (In fact, I’ll do this just out of spite) I never answer or return their calls…
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15 Marketo Protips: Advice You Can Implement Today
Back in April I gave a presentation at the 2014 Marketo Marketing Nation Summit focused on practical, easy-to-implement tips to make your automation systems more scalable, efficient, and effective. The idea worked great on paper, but I bit off more that I could chew–fifteen tips is a lot of ground to cover in a 45 minute…