Jeff Shearer

If you are a local business with a web site, there’s no doubt you want to optimize it to rank as highly as possible among your competitors. But what a lot of people forget about is their listing on Google Maps, that allows people to look up directions to your location, write reviews, or learn [...]

The culminating project of my time as the Marketing Intern at the Viking Union was the development and presentation of the Viking Union Marketing Plan for 2009-2010. Below is the executive summary of the plan, along with a PDF link to the plan itself, including appendicies (VU Social Media Guide and Third Place Focus Group [...]