Jeff Shearer

To some, it can seem daunting to maintain a twitter profile. Hundreds of people to follow and a constant struggle to stay relevant to your existing followers while attracting new ones can make twitter feel like a lot of work sometimes. So some people might think me crazy to have multiple accounts. I recently started [...]

I know I haven’t been great about updating this recently, but I have a small piece of news for now. A few weeks ago, I took a survey for ParkerLePla, a branding agency in Seattle. Completing the survey entered me in a chance to win a Flip camera, one of the more popular video blogging [...]

Edit: After giving the toolbar a good month long trial, I decided to pull it down. I suspect it would be more useful for a enterprise level blog. If you have visited my blog recently, You may have noticed the new toolbar situated at the bottom of the window. I am trying out the Wibiya [...]

There are a lot of blogging options out there to choose from. Blogger is probably the most popular, and one of the easiest to get started with. I originally started on Blogger, but I was left wanting more in terms of features and expandability. It allows for nearly limitless customization of its appearance, but the [...]

I was reading an article yesterday morning in the Seattle Times about the recently announced search engine partnership between Microsoft and Yahoo. The writers made the claim that to win in the search world, continuous innovation is the name of the game. I agree with this statement. Google wouldn’t have the market share they have [...]

Social Media is often tough to describe. Even as a professional in the field, it is hard to find an all-encompassing description that isn’t endlessly long. I like to direct people to the wikipedia definition of social media, because it itself is a form of social media, and who better to describe the phenomenon than [...]

I’ve submitted my domain to Google, Yahoo and Bing. I’ve already taken several simple steps to optimize my content for crawlers. And the results so far? For the keyword “jeff shearer”, I rank 36th on Google. Yahoo hasn’t indexed me yet, and Bing?

Any good website is built with the user first in mind. Unfortunately, simply having a great and easily accessible site is not necessarily enough to rank #1 on search engines. The search algorithms are not perfect. Often the webmaster needs to do a bit of hand holding with the search engine and show it the [...]

You might have noticed that I purchased a new domain, www.jeffrshearer.com. I recently decided to seriously claim my personal brand online after googling my name and finding most of my online presence had been relegated to page 2. This website is part of a larger project throughout this summer that I have designated as my [...]

The culminating project of my time as the Marketing Intern at the Viking Union was the development and presentation of the Viking Union Marketing Plan for 2009-2010. Below is the executive summary of the plan, along with a PDF link to the plan itself, including appendicies (VU Social Media Guide and Third Place Focus Group [...]