Jeff Shearer

About

Jeff Shearer is marketer in Seattle, WA. Follow him on Twitter, or find him on LinkedIn.

Popular

15 Marketo Protips: Advice You Can Implement Today

Back in April I gave a presentation at the 2014 Marketo Marketing Nation Summit focused on practical, easy-to-implement tips to make your automation systems more scalable, efficient, and effective. The idea worked great on paper, but I bit off more that I could chew–fifteen tips is a lot of ground to cover in a 45 minute […]

Updated: Tracking Embedded YouTube and Wistia Videos in Marketo

Update 5/26 – I’ve fixed a player dimensions issue with the Wistia embed script, and added the ability to track both video starts and video completions. I’ve also updated the token naming conventions with a clearer, more consistent naming convention. Finally I removed the munchkin script call at the top of each embed code (though […]

Building a Scalable Alert System in Marketo

“What have you done for me today?” It’s the unspoken question asked every day by sales teams. Alignment between sales and marketing teams has a lot to do with communication and visibility. If sales doesn’t see the value of marketing at a daily, tactical level, trust erodes fast. There’s entire books sales and marketing alignment. […]

Recent Posts

Is your marketing pipeline data leak-proof?

Most companies rely on out-of-the-box reports from Salesforce to understand how their marketing efforts are translating to pipeline and revenue. The assumption is this data is accurate, yet there are flaws in how Salesforce tracks marketing impact. In fact, these flaws are big enough to cause as much as 50% of data about marketing sourced/influenced […]

Marketo Fallback Page Alerts

Fallback Alerts: How to build a broken link warning system in Marketo

You don’t want to provide a poor user experience or waste ad spend on broken links. Marketo has a default fallback page you can set to help prevent a totally stuck user, but this doesn’t help you fix broken links that you don’t know about. Wouldn’t it be great if you could be alerted whenever […]

New Lead Processing Queues

Remember “PEMDAS” in school? That little trick to figuring out the right order of operations for solving algebra equations? So if you had to solve an equation like 4 x (3 + 4), PEMDAS would tell you to solve the stuff in the parentheses first before multiplying so that you’d get the correct answer. I […]

Program in a bottle

Program templates: Best-of-class in a bottle

I’ve worked with companies using Marketo across large teams and small teams. Each has their own set of challenges, but one they share is the need for consistency and simplicity in their marketing programs. All too often, you’ll see organizations with programs that just don’t feel consistent, because they all have a different look and […]

A Marketo field for every occasion

A Marketo field for every occasion

Chicken or fish? It’s as if every program or event has some random, custom field requirement. Dietary restrictions at an event, questions for a webinar, or a time slot for an in-person consultation. Fields aren’t exactly hard to create in Marketo, but they live on forever once they’re created, and can lead to a ton […]

Bombproof your list imports with proxy fields

List imports are scary stuff. There are a lot of things that can go wrong with pushing a file of leads into your database. Duplicates. Overwritten values. Bad data. List imports open you up to a lot of risk to your Marketo database all at once. But you can set up a line of defense […]

ring

One Landing Page Template to Rule Them All

This post originally appeared on the Champion Blog of the Marketo Community on August 10, 2015 I hate repeating work in Marketo. Yet landing page templates seem to be an area that requires a lot of repeat work. It seems natural to just build a new template when you have some new use case, channel, […]

4 Marketing Lessons from The Martian

I’m a huge fan of survival stories – from the balloon-wrecked castaways of Jules Verne’s The Mysterious Island to 80′s legend and mullet-master Macgyver. I’m inspired by stories where creative solutions are found just by using the tools at hand–turning a cement mixer into a makeshift aircraft, or creating explosives from random items found in the […]

4 ways a one-to-one CRM sync aligns sales and marketing teams

One of the annoying “features” often pitched by marketing automation vendors is the ability to maintain a separate marketing and sales database. In other words, hold certain leads back from being synced from your marketing automation platform into your CRM. This sounds desirable on paper: The ability to hold leads back until they’re ready for the […]

Building a Scalable Alert System in Marketo

“What have you done for me today?” It’s the unspoken question asked every day by sales teams. Alignment between sales and marketing teams has a lot to do with communication and visibility. If sales doesn’t see the value of marketing at a daily, tactical level, trust erodes fast. There’s entire books sales and marketing alignment. […]