Jeff Shearer

Jeff ShearerI believe thoughtful use of marketing technology and automation can:

  • Have a radical effect on the growth of organizations
  • Help mend rifts between sales and marketing teams
  • Turn marketers into credible, data-driven rocket scientists

After a childhood spent building spaceships and robots with LEGO sets, and an education and early career in marketing, it seems I was destined for a pursuit that perfectly blends my technical and creative talents.

Today my passion is in helping marketers and organizations reap the benefits of automation and marketing technology to increase their output, relevance, and impact.

I currently lead the email and database marketing team at Nintex, and previously worked in acquisition marketing at Egencia, the corporate travel arm of Expedia. I also run the local Marketo Seattle User Group.

I value:
+ Visionary leaders who trust and empower their teams
+ Companies with a mission to make a worthwhile dent in the world
+ Elegant solutions to complex problems
+ Work/life balance
+ Brevity

I avoid:
– Micromanagers
– Meetings without agendas
– Time wasters
– Unethical email marketing practices

I don’t often post new articles here, but I do often speak on email marketing and automation, and occasionally consult as well. Feel free to reach out!