Latest Articles

Landing Page Variables

One Landing Page Template to Rule Them All

This post originally appeared on the Champion Blog of the Marketo Community on August 10, 2015 I hate repeating work […]


4 Marketing Lessons from The Martian

I’m a huge fan of survival stories – from the balloon-wrecked castaways of Jules Verne’s The Mysterious Island to 80′s legend […]


4 ways a one-to-one CRM sync aligns sales and marketing teams

One of the annoying “features” often pitched by marketing automation vendors is the ability to maintain a separate marketing and sales […]


Building a Scalable Alert System in Marketo

“What have you done for me today?” It’s the unspoken question asked every day by sales teams. Alignment between sales […]

4-1-2015 8-16-04 PM

Updated: Tracking Embedded YouTube and Wistia Videos in Marketo

Update 5/26 – I’ve fixed a player dimensions issue with the Wistia embed script, and added the ability to track […]

4-1-2015 8-18-22 PM

Why I’m a B2B Company’s Least Favorite Prospect

I’m a B2B company’s least favorite kind of prospect. I ignore or unsubscribe from their emails (especially if I didn’t […]

4-1-2015 8-07-38 PM

15 Marketo Protips: Advice You Can Implement Today

Back in April I gave a presentation at the 2014 Marketo Marketing Nation Summit focused on practical, easy-to-implement tips to make […]

Mailbox deferral

An Email Marketer’s Approach to Inbox Zero

I’ve had a few people ask me recently about how I manage my email inboxes for my personal and professional […]

Marketo tokens

{{my.Favorite Feature of Marketo}}

I’m amazed at how many people are using Marketo like a plain-jane email marketing tool. Maybe it’s just my nature […]