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I'm a demand generation and marketing technologist in Seattle, WA

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Latest Blog Posts

  • Mailbox deferral

    An Email Marketer’s Approach to Inbox Zero

    I’ve had a few people ask me recently about how I manage my email inboxes for my personal and professional accounts. Given my line of work in email marketing, I must have some great secret to managing the inbox, too, right? Well, not exactly, but the short answer is, I do have a process, largely […]

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  • Marketo tokens

    {{my.Favorite Feature of Marketo}}

    I’m amazed at how many people are using Marketo like a plain-jane email marketing tool. Maybe it’s just my nature to seek out the more efficient, scalable way of doing things, or maybe the true automation functionality in Marketo is simply not well understood by many users. If you’ve ever pulled me into a conversation […]

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