I currently run the online channels for corporate marketing at Sesame Communications, a Seattle-based software and web design firm. Sesame currently ranks in the the Deloitte 2011 Technology Fast 500, 2011 Inc 500 | 5000, and is the 47th fastest growing private company in Washington (Puget Sound Business Journal). I drive the core demand and lead generation efforts at Sesame, and serve as the administrator of our marketing automation platform, Marketo.
Prior to my role as the online marketing manager at Sesame, I worked on the search marketing team, where I helped clients build brand equity and grow their businesses through the use of search and social media marketing.
I hold certifications in both Google Analytics and Google AdWords, and am proficient in a variety of social media, SEO, SEM, and web analytics tools. One of my greatest strengths is the ability to articulate complex ideas and data in a succinct manner. I excel at managing large, complex projects, as well as interfacing between clients and cross-functional teams.
I am a graduate of Western Washington University, with a Bachelor of Arts in Business Administration, concentrated in marketing. While there, I made numerous contributions, including my role in revamping the marketing strategy of the Viking Union, WWU’s student union. I also served as the president of the Student Marketing Association, helping marketing majors network with business professionals and prepare for their careers. Upon graduating, I was awarded the highest honor in my department, the Outstanding Graduate of the Finance & Marketing Department award.
I’m really into data analysis and measuring revenue performance on a individual program level. I’m also interested in search and social marketing, branding and market research. Though you probably won’t see regular updates to the blog, if I do post, it’s generally on technology, search marketing, social media, etc.
On a personal level, I’ve always had a love for technology, particularly video games, and hope to one day find myself in a career which blends my interest in gaming with my background in marketing.
I’m also an avid hiker in the Pacific Northwest, as well as an optimistic Seattle sports fan.
If you are looking for a more expanded work experience, check out my resume.