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I'm a demand generation professional and marketing technologist in Seattle, WA

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Latest Blog Posts

  • Why I’m a B2B Company’s Least Favorite Prospect

    I’m a B2B company’s least favorite kind of prospect. I ignore or unsubscribe from their emails (especially if I didn’t explicitly opt in ) I’m doubly likely to opt out if my information was clearly bought from a list (In fact, I’ll do this just out of spite) I never answer or return their calls […]

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  • 15 Marketo Protips: Advice You Can Implement Today

    Back in April I gave a presentationĀ at the 2014 Marketo Marketing Nation Summit focused on practical, easy-to-implement tips to make your automation systems more scalable, efficient, and effective. The idea worked great on paper, but I bit off more that I could chew–fifteen tips is a lot of ground to cover in a 45 minute […]

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  • Mailbox deferral

    An Email Marketer’s Approach to Inbox Zero

    I’ve had a few people ask me recently about how I manage my email inboxes for my personal and professional accounts. Given my line of work in email marketing, I must have some great secret to managing the inbox, too, right? Well, not exactly, but the short answer is, I do have a process, largely […]

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